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Free Webinar: Affordable & Equitable Home Electrification Retrofits: QuitCarbon's Lessons Learned from 1,500+ Homes, January 16, 12-1:30pm
Event Description
QuitCarbon has been offering free, expert home electrification retrofit planning, contractor referrals, bid benchmarking, rebate optimization, and more to homes across California for nearly two years. In this dynamic, fast-paced session, you'll learn many hard-won lessons from QuitCarbon's collaborations with non-profits, governments, single-family homeowners, and the local small-business contractors that install heat pumps, do electrical work, insulate and weatherize, etc. This session is ideal for utility, government, non-profit, and program administrator organizations that have ambitious goals around residential deca
The objective of this course is that at the conclusion, participants will be able to:
- Discuss QuitCarbon's unique approach to making home electrification retrofits cheaper, easier, and better for everyone
- Share key marketing messages and tactics that are effective in getting homeowners engaged
- See how optimized and personalized home electrification roadmaps facilitate retrofit decisions
- Learn how the collaboration between QuitCarbon, homeowners, contractors, and supporting programs (like rebates and financing) produces results that are superior to the traditional homeowner-contractor relationship
- QuitCarbon intro - who are we, what do we do, awards and partnerships
- Outreach and marketing - how to get homeowners interested in upgrading their fossil gas appliances to electric
- Engagement and planning - the importance of producing and maintaining optimized electrification roadmaps for each family
- Moving from intent to action - electrification happens when homeowners say "YES!" to contractors - how do we make more of this happen, sooner
- Ensuring happy electrifiers - positive word-of-mouth is critical for accelerating electrification retrofits
- Keeping contractors happy - we can't electrify everyone unless we have lots of contractors doing great electrification work
Cooper Marcus is the Chief Quitter at QuitCarbon. QuitCarbon helps homeowners gain the confidence and clarity they need to electrify their homes - and helps contractors grow their businesses by being part of the clean energy transition. Cooper believes that society’s move away from fossil fuel presents an incredible opportunity to respond to the climate crisis while improving the quality of life for homeowners, renters, and the small businesses that help maintain their homes. Cooper has led high-impact projects and products at high-growth startups and large enterprises. He recently spent 2.5 years at PG&E, guiding the development of an industry-leading wildfire risk machine learning model that is used to prioritize over $1B in annual spending on risk reduction.
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