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Free Webinar: Translating the Hidden Value of Zero: Proven Behavior Change Techniques, April 4, 2pm EST
Event Description
There are seven tried-and-true principles for changing behavior, yet it’s surprising how often we neglect them when promoting high-performance buildings. It’s a huge loss to move the construction industry to high-performance buildings and not communicate their value effectively. This is critical to complete market transformation.
In this virtual seminar, green building pioneer Sam Rashkin, former Chief Architect at the Department of Energy and considered the father of ENERGY STAR, will outline these seven proven strategies that can be applied to optimize customer value for high-performance buildings.
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