Event Description

Come learn some compelling facts and practical how-tos about building your online presence. Director of Marketing at Vertex Engineering will be leading a presentation on the power of social media for building your brand.

As Director of Marketing, Ms. Dehner is responsible for planning, development and implementation of VERTEX’s marketing strategies, marketing communications, and public relations activities. Ms. Dehner oversees the development and implementation of support materials and services in the area of marketing, communications and public relations. Ms. Dehner directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of VERTEX including sales and branding.

In this session, we will help professionals navigate the process of developing a personal brand alongside their employer’s brand.

We will answer:

1. How can I both build my own brand while also helping to build my company’s brand?
2. What types of social media should I use and how should I be using them to grow and maintain my professional network?
3. What types of social media are best for which purposes?
4. Why should I want to build my online presence?
5. What do employers look for in online presence and profiles? What are the do’s and don’ts of online professional branding? (what is appropriate, what is not) **True professionals create mutual benefit and deliver solutions to their clients. So don’t be afraid to promote yourself as a professional!